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Module 2: Setting Up Your Business the Right Way
6 Lessons-
StartSole Trader vs Limited Company — What You Need to Know (UK-Specific)
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StartProfessional Foundations — Email, Invoicing & Systems Setup
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StartContracts That Protect You — What to Include and Why
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StartBuilding Your Brand as an SMM — Positioning, Niche & Profile Setup
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StartCreating Branded Templates & Your Content Pillar Framework
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StartMy Business Setup Workbook — Your Complete Checklist
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Module 3: Mastering Content Creation
7 Lessons-
StartInstagram Masterclass — Reels, Carousels, Stories & the Algorithm
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StartFacebook, LinkedIn & Beyond — Knowing Your Platform
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StartShort-Form Video — Reels & TikTok Without the Fear
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StartWriting Captions That Convert — Hooks, CTAs & Brand Voice
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StartBuilding a Content Calendar — Planning for Multiple Clients
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StartAnalytics Without the Overwhelm — What to Track and What to Report
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StartContent Strategy Workbook — Build a Client's Strategy from Scratch
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Module 4: AI & Automation — Work Smarter, Not Harder
4 Lessons -
Module 5: Getting Clients — Your Business Development Playbook
6 Lessons-
StartWho Is Your Ideal Client? Niche, Sector & Research
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StartFinding Clients — DMs, Cold Email, Networking & Referrals
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StartRunning a Discovery Call That Actually Closes
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StartCreating Packages That Sell — Pricing with Confidence
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StartBuilding a Portfolio When You Have No Clients Yet
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StartClient Acquisition Workbook — Your First 10 Prospects
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Module 6: Client Management — From Onboarding to Long-Term Retention
6 Lessons-
StartA Smooth Onboarding Process — First Impressions That Build Trust
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StartManaging Client Expectations — Communication, Revisions & Boundaries
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StartHandling Difficult Clients — What to Do When It Goes Wrong
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StartKeeping Clients Happy & Getting Referrals
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StartClient Management Workbook — Your Processes on Paper
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StartProtecting Your Wellbeing — Avoiding Burnout as a Freelancer
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Module 9: Guest Expert Series
7 Lessons-
StartGuest Expert: Passive Income for Social Media Managers
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StartGuest Expert: Sales Without the Ick — How to Sell Confidently Online
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StartGuest Expert: Think Like a Boss — The Mindset Behind the Business
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StartGuest Expert: Photography for Content Creators — Elevate Your Visuals
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StartGuest Expert: Self-Employment, Tax & Legalities — What Every UK SMM Needs to Know
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StartGuest Expert: Mindset Coaching Session — Rewire the Way You Think About Success
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StartGuest Expert Reflection Workbook — Your Key Takeaways & Action Steps
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